Our engagement

At Lucerne Tourism, we support sustainable development in the tourism industry by optimising our own operations and promoting nature-based and cultural opportunities for tourists travelling for both leisure and business. Our aim is to offer attractive experiences for guests which are economically beneficial to the region and as environmentally and socially responsible as possible.
Our sustainability targets and measures focus on the economy, society and the environment, and are enshrined in all of our strategic documents and agreements:

  • To promote environmentally friendly travel (e.g. free public transport tickets for hotel guests)
  • To strengthen the regional economy (through partnerships, procurement, etc.)
  • To smooth out peaks in demand by improving tourist numbers during the offpeak season (e.g. promoting winter months, receiving increased congressional support during the winter, etc.)
  • To promote tourism awareness among the general public
  • To showcase the region’s culture and history as well as to preserve its traditions and the local environment
  • To systematically observe environmental and sustainability criteria when creating tourism opportunities
  • To implement quality assurance and environmental management internally as part of QIII and ISO certifications and use electric vehicles as company cars

The Sustainable Tourism Opportunities Guide (Leitfaden «Nachhaltige Tourismusangebote») offers support with the development, implementation and marketing of sustainable opportunities for tourists. It was developed as part of the Innotour Project in collaboration with Lucerne Tourism and the UNESCO Biosphere Entlebuch as well as other Swiss destinations and the Lucerne University of Applied Sciences and Arts.


Lucerne Tourism actively promotes sustainable tourism development in the Lucerne-Lake Lucerne region. The commitment to sustainability is taken into account according to the three dimensions of environment, society and economy in the strategy, design of offers, communication and industry sensitisation. Lucerne Tourism consistently implements operational environmental management and is certified according to ISO 14001.

GDS Index

The Global Destination Sustainability (GDS) Index wants to engage, inspire and enable destinations to become more sustainable places to visit, meet and thrive in. 71 indicators are used to evaluate a destination's sustainability performance.
2021, Lucerne Tourism took part in the program and reached the first place in the new comers. 


The sustainability programme Swisstainable offers more guidance for guests in the labyrinth of labels. Lucerne Tourism possesses the highest level 3 signet. This level is aimed at businesses that already have a comprehensive and accredited sustainability certification.

You can find more information here.


Lucerne Tourism is part of the national OK: GO initiative. The accessibility information for a tourism service provider is made available to the public through the OK:GO Initiative. The aim is to meet the individual needs of a heterogeneous society and include disabled people.

Learn more about the initiative here.

Stadt Luzern

The city of Lucerne lives climate protection. It had already set itself ambitious goals in 2011. In order to achieve them, a large number of measures have been and are being implemented. Thanks to the new climate and energy strategy, energy-related greenhouse gas emissions are to be reduced to zero by 2040.

To the Climate and Energy Strategy of the City of Lucerne.